Cannes Lions
DDB STOCKHOLM, Stockholm / PAPERCUT / 2012
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Outcome
This is more of a direct brand campaign, no direct measurements of the campaign's results were made, even though it was widely talked about and written about on social media. The result was the target; to help Papercut keep their position as an alternative to the old boring everyday by being much more exciting than any other promotions that might reach you by direct mail.
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