Cannes Lions
ARTEGENCE, Warsaw / ALIOR SYNC AND IDEA BANK / 2013
Overview
Entries
Credits
Execution
In Poland banks don't share with API as they're not interested in sharing data with other institutions. That's because they don't want to lose their clients to banks with better offers. Screen scraping plays the role of API. The innovation solves the following problems: it releases data, enabling another financial institution to make a credit scoring. When the data is free on the internet, without leaving home clients might take out loans via internet.
The technology was originally designed for Alior Sync.
Screen scraping has been also designed for Idea Bank. It provides much better customer service and makes their lives easier. We emphasized the convenience of the solution: secrecy, speed and effectiveness. The customer just makes a decision if they want to enable another bank's app to log into their bank account for one time. For some customers this won't be a problem but others might have difficulty with sharing their privacy. This tendency will change as people appreciate the convenience so they will share data willingly.
We carried the process of taking loans from offline to online by using one "magic button". In cooperation with a partner company we implemented technology called screen scraping which enables banks to import data from other banks. Logging is safe as the data isn't stored at the bank, used just once and deleted by the system. The process of taking out loans has been shortened from several days to 3 minutes! After a while, the client gets information on how much money they might receive from the bank.
Alior Bank and Idea Bank are the only banks in Poland where the tool has been implemented. Those are the most innovative banks that set trends in the financial industry and our goal is to help them with that.
Outcome
3.0 banking will make people's lives easier thanks to internet data aggregating and basing decisions on this. We believe that finally it will be possible to get a mortgages with the tool we developed. We're close to that point as deeds are already released on the internet. When we get a mortgage using only the internet scoring of our data it is a top achievement. We expect that more banks will follow this way. Soon there will be a launch of new mBank. It is a project we participated in too. It is going to be a real revolution on the Polish market. The project has already been awarded with Best of Show during Finovate Europe 2013 in London - a conference that gathers together leaders from the European financial sector.
Our project makes the Polish financial market more transparent with benefit for consumers.
The technology is cost-effective for banks but it also spares the time of employees as the algorythms works instead of them.
The next stage is getting the data e.g. account history and defined transfers from one bank and implementing it in another one. Next development will be credit scoring on credit cards in future.
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