Cannes Lions

MAGICIAN

SAATCHI & SAATCHI, London / EUROPEAN TOUR / 2013

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Overview

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OVERVIEW

Execution

The idea was to show that when the European Tour players get a golf club in their hand's, magical thing's happen. So at a practice day for the Johnnie Walker championship at Gleneagles we made a surprise appearance with street magician DMC, to see what magic he could persuade them to share with us.

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