Cannes Lions
McCANN WORLDGROUP INDIA, Mumbai / PNB METLIFE / 2016
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Description
In a town fair – a family comes across a street magician, showing magic tricks. The magician claims he can turn a man into a pigeon and then the pigeon back in to a man. The father is coaxed into volunteering for this trick by his son. The magician does his trick and turns the father into a pigeon. But before the magician can turn the pigeon back into boy’s father, a helium balloon bursts nearby. The pigeon, scared by this sound, flies away and mixes with a flock of other pigeons flying scared of the same sound. All the pigeons settle atop a nearby building. All the pigeons look the same! So now even if the magician wants to turn the pigeon back into boy’s father, he can’t, since he doesn’t know which ‘pigeon’ is the boy’s father! The supers appear: Anything can happen in life. Get insured.
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