The brief was to launch Magnum Temptation ice cream online, to engage "Pleasure Seekers" and get them to spread the campaign to friends.

The brief was to launch Magnum Temptation ice cream online, to create a solution that would engage ”Pleasure Seekers” and make them share and share and share it. So we created something that has engaged people for decades: a classic platform game, where you collect chocolate bonbons (the main ingredient in Magnum Temptation). But we expanded the platform a little. We used the Internet. We teamed up with real international brands and made unique scenarios on their sites. The Pleasure Hunt is a fully interactive experience where you run, jump, drive and fly across the Internet. After playing, people could engage friends on Facebook and by email to try to beat their score. And people really got engaged, but more on that later.

The campaign has only been soft launched, without any bought media, when this is submitted. Even so, in its first week the Pleasure Hunt had 1,038,573 visitors, spending an average of 7.58 minutes on the site, a 3.88% bounce rate, and 129,250 clicks from Facebook (share). And on Thursday April 14, 2011 it was the most tweeted URL in the world.The brief was to engage the target audience and get them to share The Pleasure Hunt in social media. Even if the site is just days old this has clearly been achieved.

Since the campaign has only just been launched, these results are yet unavailable.