Cannes Lions

MAGNUM ICE CREAM

McCANN ERICKSON BELGIUM, Brussels / UNILEVER / 2006

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Stimulate the empowered female face of each woman with a video interactive “tchat” module between men and women. A man can try to seduce a woman by choosing little video sequences and sending them to her. The recipient, after visualising the video message, answers to the sender with a little video sequence too. The sender sees the woman's feedback and can reply.

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2023, UNILEVER

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