Magnum is the world’s most famous ice cream on a stick. We needed to communicate the extraordinary launch of the new Magnum Cup to our brand lovers.

We created the Stick/Spoon and we used our product as a media.So when our consumers finished their ice cream they were surprised with the Stick/Spoon and got our message: The new Magnum cup. Coming soon.

Some say that half the money you spend on advertising is wasted, but you don’t know which half.Well, not in this case. Absolutely everyone who had a Magnum found out about the new Magnum Cup.