We simplified the design through inspiration from Magouemon’s clean and premium image and also by using white as its main color. As well as their packages, their new logo was also designed in the hope that they can pass down their traditions in the future.

Additionally, we also suggested them to promote their new casual and affordable product line by developing new packages for products in moderate price range, like souvenirs.

Under this new product concept for Magouemon, their particular strength, the superiority from their traditions and the casualness of their product could fuse ideally. This new advantage could differentiate Magouemon definitely from other companies.

Moreover, through this new product design, Magouemon succeeded not only to attract their existing customers with making them amazed and amused, but also to acquire the new layer of customers with giving them expectation and pleasure.