Initial contact with recipients needed to be as friendly and unique as possible and should immediately bring to mind the subject of fitness.

By integrating exercise elements, we were able to surprise recipients such that they, unlike with most bulk advertising, didn't throw away the flyers. Instead, the flyers enticed them to take a closer look at fitness in Moschtihuus.

Thanks to this response-triggering campaign, after just the first two months Fitness Moschtihuus already had 600 subscribers (capacity 750).