Cannes Lions
AGENTUR AM FLUGHAFEN, Altenrhein / FITNESS MOSCHTIHUUS / 2013
Overview
Entries
Credits
Execution
Instead of a simple throw-away card, pictures of people doing sit-ups were hung in the mailbox slots of the surrounding houses and apartments.
Outcome
Thanks to this response-triggering campaign, after just the first two months Fitness Moschtihuus already had 600 subscribers (capacity 750).
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