We launched the “Make a Better Commercial Than We Did” contest. The more ambitious could create their commercial by uploading a video into our commercial editing software. The less ambitious could suggest an idea for an ending. The weekly suggest winners had their idea brought to life by comedians Rhett & Link. And so there were no excuses, we made it so EVERYONE could enter. People could submit ideas via phone, fax, mail, tweet, e-mail, text, Facebook or through the site.

Now, anyone who ever said, “I could make a better commercial than that,” had the tools to do so.

The contest exceeded our expectations with 5,237 entries. We had over a million video views and over 405 million digital impressions served. Visits to the freecreditscore.com site increased 5% and orders were up 3%. Additionally, our Twitter followers increased 295%.