The creative solution was this: if Visa is rewarding people by giving them the most epic experiences of any NFL sponsor, let’s just show how epic those experiences can be. The campaign shows what happens when everyday people are thrown into the epic world of the NFL. And those human stories – both hilarious and heartwarming – can really reach out from the cluttered marketplace of NFL advertising and make an impact. We asked people to make their season epic with Visa. And those are the results we wanted: for people to make their season epic by choosing to use their Visa card instead of cash.at

While card usage results aren’t in yet, we do have campaign KPIs that prove we greatly exceeded expectations. Especially in motivation to use Visa.

- Both spots significantly exceeded norms on motivation to use card (Interview +7, LockerRoom +5)

- Both spots significantly exceeded norms in promoted recall (Interview +21, LockerRoom +11) and in brand recall (Interview +13, LockerRoom +8)

- Campaign had positive impact on brand equity, lifting 'Brand Equity' +10 points, 'Best Card for Me' +11 points and 'Better than Cash' +6 points

- #1 Buzz share of all NFL sponsors - 41% share of voice, 81,000 shares, and 56.6mm earned impressions