In this radio commercial we hear a man talking to his wife. He says he wants to tell her something and asks her to take a seat. An informative voice-over says 'two-seater', implying man and wife now sit in a two-seater sofa.

The man then tells a story, which has an impact on the size and composition of their family. And as such on the size of the sofa. Because as the story changes, the sofa changes from a two-seater to a three-, four-, or five-seater. And back.

The packshot reads 'Make room for the unexpected, with the sofas from IKEA. Now with a 10 percent discount.'

Because whatever you do or want, there will always be an IKEA sofa that's perfect for your family composition.