A man walks into a tram and bumps into an old friend. The friend asks him “Hey buddy… How are you?”

Suddenly we dive deep into the subconscious of our hero.

We go through an absurd and unpredictable journey through his mind while he overanalyzes the simple, everyday questions and his whole existence through the four content categories of Helsingin Sanomat newspaper: health, culture, science and society.

After the wild trip we jump back to reality. Our hero must answer the question before things get awkward.

“I’m good, how are you?”, he answers, despite the complicated line of thoughts he just went through in his head.

SUPER: Make sure you’re sure.

SUPER: Helsingin Sanomat – Health, Culture, Science, Society.