Maker's Mark, with its iconic red wax seal, is a handcrafted whisky made using time-honored methods. Each bottle is handmade with care, like a gift. We worked with Maker's Mark to run a special campaign in which participants could have the name of a precious someone printed on the bottle's label, to gift as a sign of gratitude.

For the communication content, we decided to use hand-drawn animation to match the handmade concept of Maker's Mark, featuring a heartwarming story set in the fictional Thanks Factory, a workshop that prints the personalized labels.

The animated video is the work of one animator, who spent xx months drawing all of the frames.

Upon release, the video was quick to take off on social media, and the campaign enjoyed record-breaking success.