We invited everyone to #makethefuture together. And we did it by sparking the power of collaboration on making cleaner and better energy solutions.

How? By powering current efforts from energy startups, gathering with students, calling out artists and celebrities, actively participating in communities in need and inviting everyone to join us on making their part in the future of energy.

We partnered with various energy startups:

Pavegen generates energy from footsteps. We built a football pitch in Lagos, Nigeria (featured by Akon in his TellMeWe'reOK videoclip) that is lit by the player's kinetic energy.

GravityLight turns the weight of a bag of rocks into 20 minutes of light. We spent 50 nights in Kenya replacing dangerous kerosene lamps with clean and sustainable alternative.

Capture Mobility turns the wind from traffic into electricity.

MotionECO turns used cooking oil into biofuels.

And bio-bean collects waste coffee grounds and generates energy to heat entire buildings.

We also partnered with music artists from around the world such as Pixie Lott, Luan Santana, Tan WeiWei, Jennifer Hudson and Yemi Alade and created a powerful music video: Best Day Of My Life; in which we showcased all the energy ideas.

Across all the year, we made consistent and relevant brand actions on spreading energy-related conversations.

We created more than 350 unique pieces of content

And had more than 535 earned media pieces coverage.

The Best Day Of My Life video had 816 overall video views, becoming the Most viewed viral campaign in 2016.

It had 52k social mentions and positive feeling towards the brand.