Cancer is always personal. All of us have been touched on a personal level by cancer, whether we’ve experienced the disease or have known a loved one who has. But cancer treatment is often not personal. The same treatments are used universally no matter the patient. But now, thanks to high-performance computing and analytics capabilities, cancer care can be personalized so that every unique patient can be treated with a tailored regimen. We wanted to show how the treatment of cancer can be as personal as the experience of cancer itself.

Part of the Intel Xeon E7v3 processor launch campaign, this video live on Intel.com and YouTube and on a variety of social media outlets throughout North America. The video was also translated into additional languages for global distribution.

Launched in March of 2015, the video drove hundreds of thousands of views throughout 2015.