Bright pink balloons.

A design language that we could twist and mould and poke and prod as we pleased, our balloon palette opened the door to an array of executions big and small.

It started though, with the logo itself. A rubbery tangle of 3D guts, it summed up our subject matter with ease and – crucially for our purposes – just won’t stay still.

Designed with digital top-of-mind, the balloon was a gift for animation, endlessly creating quirky new graphics and idents – from DNA strands and brains, to knifes and forks – allowing The Gut Stuff to bring anything within the vast plane of gut health into their world.

At the same time though, for pop-up events and supper clubs, we had an eye-catching physical opportunity too, which came to life in everything from print ads to place settings, giving the brand real impact wherever it appears.