The TV campaign tells the story of a radio station sitting in a little hut on a Barbados beach. Radio Maliboomboom is the Spanish "branch" of that station: energetic, fun, friendly, uncomplicated. Music ranges from house to hip hop including current pop hits both local and international. The beat of the station is intense, with DJs driving excitement at a hectic rhythm.Our website works as a support frame for all our actions. So do our partnerships with key social networks for our target such as Tuenti (the Spanish Facebook and more important among the Young target), MSN (Radio Maliboomboom is the first and only official radio of MSN) or Kedin (the biggest “2.0 meeting point” in Spain for young people).Radio Maliboomboom is the right space for creativity both on the users and the station side. New sections, formats and concepts arise every day, shaping up a hugely alive project.

First social media radio.427,519 unique listeners in just five months.7,765,369 users.4 million searches in Google.30 million impacts served.168,782 pages viewed.87 min/day average listening.