Cannes Lions

MALT WHISKIES

CP PROXIMITY, Spain / DIAGEO / 2006

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Overview

Entries

Credits

OVERVIEW

Outcome

Response rate: - Mailings: 5.5%- Continuous channels: 4.3%Sales conversion rate / Increase in consumption and purchases:-Consumption in the last 3 months: 30.6%-Consumption in the last month: 20.9%-Purchases in the last 3 months: 25.2%

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12 items

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2 Cannes Lions Awards
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CAPTAIN MORGAN RUM

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GUINNESS STOUT

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