Cannes Lions

MALTESER AMBULANCE SERVICE

OGILVY FRANKFURT, Frankfurt / MALTESER AMBULANCE SERVICE / 2012

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Speeding drivers are a danger to themselves and to others. With a surprising twist we present a fresh – and refreshingly non-moralizing – angle on this worn topic: Watching through the lens of a speed trap camera, we see a car rushing past and being photographed. Only moments later, another vehicle sets off the trap: it is an ambulance, rushing to the aid of the speed sinner, who has obviously crashed. The logic plea of Malteser Ambulance Services: "Please don't speed, so we don't have to". Save yourself the risk or injury, and instead of paying a heavy fine, give a donation to Malteser.

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