People were shocked to learn that this is an everyday reality for many residents in Hong Kong. In order to help stop this problem, people could take immediate action by scanning a QR petition and sending it directly to Chief Executive of Hong Kong Government, C.Y. Leung.

The petition urged the government to create more adequate public housing for these impoverished residents.

The petition went viral, increasing online awareness and concern, gaining the attention of local and global media. A total of over 10,000 participants sent QR petitions.

With SoCO, we were able to convince the Hong Kong Chief Executive and the government to improve the living conditions of these impoverished residents.