Cannes Lions
MJW HAKUHODO, Sydney / VALVOLINE AUSTRALIA / 2014
Overview
Entries
Credits
Description
Valvoline SynPower was engineered for one purpose only: to maximise horsepower.
The film demonstrates that at the very core of every man lies a basic love for horsepower.
With every grunt of a high-powered engine, modern man slips further and further back to his primal self.
It’s advanced engineering for a primal need.
The unabashedly male lyrics and gritty tone of this track, punctuated with car grunts and squealing tires, accentuate the primordial joy a man feels behind the wheel of a car with serious horsepower.
Execution
We adapted ‘Mannish Boy’ by Muddy Waters. We modernised and re-recorded it for the ultimate tribute to horsepower.
Similar Campaigns
6 items