Cannes Lions

MAN LIKE HORSEPOWER

MJW HAKUHODO, Sydney / VALVOLINE AUSTRALIA / 2014

Case Film
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Overview

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Credits

OVERVIEW

Description

Valvoline SynPower was engineered for one purpose only: to maximise horsepower.

The film demonstrates that at the very core of every man lies a basic love for horsepower.

With every grunt of a high-powered engine, modern man slips further and further back to his primal self.

It’s advanced engineering for a primal need.

The unabashedly male lyrics and gritty tone of this track, punctuated with car grunts and squealing tires, accentuate the primordial joy a man feels behind the wheel of a car with serious horsepower.

Execution

We adapted ‘Mannish Boy’ by Muddy Waters. We modernised and re-recorded it for the ultimate tribute to horsepower.

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