Cannes Lions

Mandarin Oriental X Chen Man “I’m a Fan”

MANXIANGYATIAN ADVERTISING CO., LTD, Beijing / MANDARIN ORIENTAL / 2020

Film

Overview

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Credits

Overview

Execution

“The pressing of the shutter is the farthest journey travelled”-- thus begins our film, a meditation on photography, and Occidental and Oriental philosophies, through the eyes of iconic Chinese photographer, Chen Man.

We follow Chen Man as she travels through the austere gates of an ancient Chinese temple and the luxurious hallways of the Mandarin Oriental Hotel, through Space and Time, Ancient and Modern, Eastern and Western ... and we realize that her physical journey is but a metaphor for an inward one—and, just as stated in the beginning, within the 0.3 centimeter distance of the shutter button, an entire world awaits.

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