As for the Ballon d’Or, The Manette d’Or rewards the best Football player of the year on PS4. The winner will receive a unique hand-made golden trophy.

Organise a simple User Generated Contest on Twitter: players could share their best goals on PS4 directly on Twitter with #Manettedor, using the PS4 Share Button.

The 23 most voted for goals will be judged by a professional jury.

Timeline will be thought to correspond to the Official Ballon D'Or agenda, in order to maximize ambush visibility.

Reach:

69 000 tweets with #Manettedor

Over 7 500 000 impressions

Engagement & Participations:

2 800 shared goals

45 700 votes with Retweets

Engagement Rate:

Average Engagement Rate around 20% on best targeted audiences.

28% Engagement Rate on the winner's announcement!