With Nando’s budget, media projections showed a radio campaign would struggle to reach 1 in 10 people in just five capital cities. To launch Nando’s new mango flavour right across Australia and get people talking about it meant we’d have to beg, borrow or steal to get the desired effect.

We chose the latter. And decided to undertake something that had never been attempted before – to steal the world’s largest mango in a midnight raid. The iconic 3 storey high, 10 tonne Big Mango tourist attraction.

The Big Mango heist created a nation-wide media frenzy, with over 3000 TV, radio, print and internet stories reported.

The news even went global reaching over 50 countries.

It became the #1 trending topic across Australia.

Over 1,220,000 viewed our Facebook content in just two days.

And millions more, including politicians and celebrities posted, tweeted, shared and talked about it.

The campaign reached 25,562,331 people in four days.

(Australia’s population is 22million!)

Over $13million worth of free publicity was earned in Australia alone.

And we extended Nando’s media budget reach by over 900%.