Showes is a new shoe production enterprise in Hunan, China and its product are intended for young fashionable white-collar types. Showes considers shoes as the most important part of dress and Showes First is its unique brand diffusion.

Models are required to look up while the photographer is shooting, and we placed the part showing the shoes on the top part of the picture when designing.

The advertisement drew great attention and caused social discussion in a month after its launch. What’s more, the diffusion Showes First and the brand Showes are being widely spread.