SCROLL DOWN ON LANDING PAGE TO VIEW PASSWORD AND USERNAME.To introduce the new Daisy Marc Jacobs fragrance, we created a secret garden where over 100,000 users who have registered are represented by a personalised daisy. The site provides access to product information, samples, and a gallery, but in order to drive registration, other more exclusive content is held back for registrants only. This includes sweepstakes, downloads and giveaways. It was important to generate repeat visits, so we created a point system based on certain user activities. A user’s daisy growth is reflected by these activities. As a reward for ongoing growth/activity users unlock exclusive downloads at specified growth goals.