MARC DORCEL gave everyone the chance to discover Dorcel’s premium content for free during 60 days… but under one little condition : that you admit to watch porn and reclaim it by changing your name to Marc… on Facebook. Basically it’s « Marc or Nothing ».

Yes, that means claiming for an unreversible 60 days, in front all of your friends, colleagues, family, boyfriend or girlfriend and even your mother, that you’re enjoying well-made adult content.

For one week, MARC DORCEL has changed the users journey and allowed Internet users to enjoy free x-rated films for free. One condition : take on the challenge to change their name to Marc on Facebook.

The followings assets were used :

• Website : change of the user journey on the website to allow every adult to discover the film catalogue exceptionally for free.

• Web video: a viral video posted on Youtube to explain the concept.

• Social network : an activation on Facebook and Twitter to encourage adults to take on the MARC DORCEL challenge.

The campaign was a huge success with absolutely no purchase of media.

>> On Youtube :

- more than 80,000 views

>> On Twitter :

- Trending Topics France for 7 successive hours

- Trending Topics Worlwide for 10 minutes

- More than 4,000 hashtag quotes

- 40 millions views

>> Impressive media support :

- More than 100 web articles

- Quotes on famous French information mass media including 4 TV/Radio channels.

>> The website MarcOuRien.com became a reference :

- visits x10

- 25,000 new subscribers via the Facebook Connect = 25,000 people who dare to show to the world that there is nothing bad watching high quality porn !