The idea consisted on placing an electrostatic film on the outdoor mirrors of the cars with a F1 car image as if it were riding at the coattails, with the following message: “since next march 25th you will live in MARCA TV the F1 like never before”.The action takes place in the most important Mall's parking lots, placing 25.000 films.

Results forecast of a +2 points increase in TV share during the Championship