The branded entertainment is still a new subject in Portugal. So, it’s always a good opportunity to explore and create original and authentic campaigns.

The 7 short films about real-lives Marias and Luis were made available at the website www.mariaeluiz.pt. On social media, we got famous theatre actors and actress to post the videos. And both theatres fanpages made their part as well.

At last, we brought one of the stories back to the place where it all began: the stages of the Maria Matos and São Luiz Theatres. The story of the couple of truck-drivers became an actual play. The video of the stunt was also available at the campaign's website and got shared through both theatres' fanpages.

The campaign got nationwide coverage and contributed to a significant 50% increase in Maria&Luiz discount card sales.