Cannes Lions

MARIE ANTOINETTE MOTION PICTURE

OMD, Vienna / SONY / 2007

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Overview

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Credits

OVERVIEW

Execution

We returned “Marie Antoinette” to her native cakes– housing her in the display case of the Viennese pastry shop Demel - still located at the same address as it was in her era. We were thus able to create an appearance as unique as the young Queen herself.

Outcome

2 million gross contacts generated via unpaid PR, featured in prominent Austrian newspapers such as Kurier, and Österreich, and the marketing and advertising trade press Medianet, Horizont.

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