Cannes Lions
NET#WORK BBDO CAPE TOWN, Cape Town / ASSOCIATED MAGAZINES / 2010
Overview
Entries
Credits
Execution
The promotion needed to grab attention, so instead of running in the busy, cluttered shelf area, we decided to lead consumers right to the Marie Claire using floor decals.
Outcome
The decals running in store lead to an above-average level of sales in the participation stores, as well as ensuring that 'The Naked Issue' became the best-selling issue of Marie Claire for the year.
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