Sands China Ltd., the holding company of renowned resorts: The Venetian, Macao and Marina Bay Sands, Singapore has launched its global advertising campaign starring celebrity David Beckham. The campaign launching for the 2015 Chinese New Year is comprised of cinematic short films, a mix of TV spots and heroic key visuals. The campaign was built upon the platform of “NEVER SETTLE” marrying the distinguished and respected values of David Beckham with the extraordinary properties to promote international tourism and unlock the promise of the dream that awaits.

In addition to broadcast network TV and international print, the campaign will have an integrated social presence as well as digital takeovers and OOH in key markets.