Tourism has become popular in Taiwan recent years, plus the sea-surrounded environment and abundant submarine ecology; it has attracted many young people aged 23-35 who love adventure and explore to engage diving. Therefore, with this trend, Panasonic LUMIX DMC-TS5 would like to take its place in functional camera.

In this campaign, to catch consumers’ attention to LUMIX DMC-TS5 benthograph, it uses the funny image of marine animals imitating human taking pictures to express that the excellent quality is so good to attract marine animals to take a picture in front of camera. Meanwhile, the image gives implication to consumers that marine world is all you can explore with this camera.