Innofact is a market research institute with high standards relating to accuracy, usability and quality of its results. Our task was to remind existing customers of these strengths with a beautifully designed calendar.

12 expressionistic masterpieces were transferred into pie charts showing the 5 most frequently used colours - an idea by the artist Arthur Buxton. The calendar will act as a reminder throughout the year of Innofact´s brand promise to customers: facts make the picture.

The calendar distributed at the end of 2011, was very well received, and is now out of stock. A third edition is currently planned due to its success.