Cannes Lions
PUBLICIS ACTIV PARIS, Paris / SAUPIQUET / 2013
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Description
Six fishermen arrive at dawn to their warehouse and begin to get dressed for the sea. But their fishing gear is unexpectedly fun and colourful. They proudly walking down the pier dressed in their crazy and fun clothes. They get in their fishing boat which is as loud and brightly coloured as their clothes and begin working.
A caption reads : Who says fish has to be bland ?
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