Spikes Asia
GREY, Hong Kong / MARRIOTT HOTELS / 2022
Overview
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Credits
Execution
The film features famous Chinese celebrity, Myolie Wu, to inspire next-gen travelers to embark on a wonderful journey by unlocking a sense of community and art of gathering with Sheraton.
In the film, we want to show Sheraton is full of newly enhanced features based on the vision of “celebrating the community”, so we have Myolie as a protagonist being pulled and attracted to different spots in the hotel and interacting with different people in the community, representing how travelers will be able to enjoy the community experience within Sheraton.
Myolie danced through seven different sets in the 60s film, interacting with people from the community along her journey, showing the diversity and inclusiveness of the upgraded features in Sheraton, together with an upbeat and joyful music that she dances to, we created a positive and forward looking vibe that shows how the community is being celebrated in Sheraton.
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