Whether a trip is taken for business or pleasure, the experience is always different and the potential for adventure and invention is never far away. Our goal was to evoke that feeling in the Inventive Class.

Our idea blended the accessible digital engagement of a favorite culture blog with the aesthetic and authority of a bespoke travel publication. We wanted to celebrate experiences from new tastes and new tech to new cultures and new continents. To harness the inspirational moments travelers encounter from arrival to departure and beyond. The experience brings compelling, focused content, like thought-provoking writing, beautiful VSCO photo stories, engaging TED videos, to the most familiar of ecommerce experiences – reminding the reader that the fun of travel lies in exploration and experimentation.

And, once they’re inspired, we make it easy to book a hotel room without resorting to a hard sell.

Our solution was M Magazine. It’s a quarterly travel publication that mixes strategic storytelling, trend watching, aspirational design choices and the kind of sophisticated substance that the Inventive Class craves. Our first installment, entitled “The Curiosity Issue,” features articles by Neil deGrasse Tyson (astrophysicist) and Brandon Stanton (author of Humans of New York). Shared and featured strategically across Marriott’s expansive digital properties, the magazine will build deep brand affinity with a vaunted, highly desirable customer segment. It also positions Marriott as a reliable partner for people with the means and inclination to travel brilliantly.

This work launched very recently. For now, the only results we can name are two tremendous issues and a very happy client.