Cannes Lions

MARROW DONOR PROGRAMME

DENTSU, Tokyo / JAPAN MARROW DONOR / 2006

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Bone marrow transplantation is necessary and indispensable in saving the patients who suffer from intractable blood diseases such as leukemia. In Japan, more than 2000 people need a bone marrow transplant every year, but 20 percent of them have to go without.However, the solution is simple. Please play with the banner.

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