The campaign starred our smallest employee with the biggest ambition:

Floppy the Puli.

This cute abandoned Puli dog was found and adopted by IT Services Hungary employees.

They named her Floppy and she became the official company dog.

One day she saw Mark Zuckerberg’s dog, Beast - who is also a Hungarian Puli - on a computer screen and she went crazy.

We believed it was love at first sight.

We decided to use Floppy’s love to demonstrate how supportive the company is when an employee has a big ambition.

We produced a website and used social media to let people know about this crush. We sent love letters and photos to Beast, and on Valentine’s Day, Floppy sent a proposal video to Beast.

Floppy wanted to marry the world’s most famous Puli dog and her bosses fully supported her ambitions.

The campaign was building up through several months: first we produced videos of Floppy going crazy for Beast and falling in love.

These pictures and videos were shared through social media channels.

When everyone was aware of the love affair, we created a website about the romance and we talked about the importance of having personal ambitions. 

The climax of the campaign was on Valentine’s Day: we produced a marriage proposal video with a singing “dog choir” and we sent it to Beast, Mark and his wife.

The video was also screened from a moving billboard in front of Mark Zuckerberg’s house and Facebook HQ.

The Hungarian media covered the story on front pages on the day after Valentine’s day.

The leading and most visited news sites (Origo, Bors, Blikk, HVG …) all broke the news about the funny proposal in a very positive way.

These articles reached 1,4 million people - almost 14% of the whole population.

Employees of IT Services Hungary were really proud to see their beloved dog and their company on the front pages of the biggest websites. 

And equally important: the first signs of change in behaviour could also be detected. More and more employees started conversations with their bosses about their personal visions within the company.

After the campaign, future employees also looked at IT Services Hungary with different eyes: they voted the company the 13th most attractive place to work in Hungary.