Martini Gold D&G video was placed in Vogue magazine (December 2010). Vogue magazine in the best way corresponds to the brand image. This glossy is an icon in the style and beauty world. Customers are going through the magazine and finding a chic booklet with Martini Gold D&G film.Video in print allows advertisers to program up to 45 minutes of video content and embed it directly into a magazine insert. The slim line screens are run by chip technology that activates when a page is turned.

The main result after the launching campaign was Wow & Buzz PR effect in Russia. There was a final event - Martini Gold by D&G Party in Moscow with Domenico Dolce, Stefano Gabbana, Monica Belucci and Russian celebrities, where all guests could enjoy Vogue Russia with Martini video and taste the new vermouth Martini Gold.The results of Martini video measurement in print effectiveness were:1. 83% of customers have watched Martini Gold D&G video.

2. 97% of customers have told about the video to their friends, relatives and acquaintances.3. 91% of customers liked the video.