Radio is still a strong and extremely important media outlet in Brazil. Undisputedly the most democratic outlet that merges all the various regions, cultures and social classes in Brazil.

The technique known as mash up came to life with the help of DJ João Brasil, and involved – simultaneously – three different stations: while two stations played songs, a third made the mash up. It was 20 minutes a day on the country’s major radio stations demonstrating how Skol and Music are a great mix.

It was 20 minutes a day on the country’s major radio stations demonstrating how Skol and Music are a great mix.