Only Volkswagen would launch a convertible - the all new Beetle Convertible - in winter. So what do you do with a convertible in winter? Enjoy it, of course. That's what the characters of "Mask" do - except one of them gets a little too caught up in the moment and forgets to take his ski mask off - an innocent mistake. The spot is humorous, lighthearted and relatable - the Volkswagen spin to a convertible launch in the winter time.