We decided to compete in the media where most of the time, the final decision of who to call is made: our customer´s fridge.We created a pizza shaped magnet, but with a light interference between the magnet and the fridge. By doing this, as the magnet was placed on the fridge´s surface it slid smoothly in a downwards movement until it reached the fridge´s’ bottom. When our customers checked the magnet´s back to see what happened, they could read a message which revealed our product’s main attribute: “Now, you know which is the most massive pizza. Give us a call.” The first live demo on a fridge was born!

The first live demo on a fridge improved our brand awareness and by the end of the first month of handing out our magnets, the delivery orders made to our call centres increased by 33%.Our brand became the first one in its category to use this media in an innovative and memorable way to promote a delivery business.