LUNCHFORTWO is a matchmaking agency that provides specialised professional help, and total discretion, when finding people interesting and compatible partners with whom to have a relationship. It wanted to advertise the service and attract a female audience to its site.

Most women have, at least once, played the old game "he loves me, he loves me not", when they were younger and more romantic. So we decided to use it online to evoke an atmosphere of romance, in a way never seen before.