Cannes Lions

MATCH.COM

STINK, London / MATCH.COM / 2012

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‘Ukulele’, focuses on the “match moment” – the moment when two people first meet and realise that this could be the start of something. The spot - a classic tale of “boy meets girl”, is set in a suburban train station, and shows a boy trying to catch the eye of the girl on the opposite platform by singing a spontaneous song about her. Ukulele is designed to remind people what it feels like to meet someone you’re attracted to for the first time and celebrates what match does every day – bringing people together to start their own love stories.

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