In this ad a young man walks in on his girlfriend acting strangely in the lounge room. Why strangely? Well, she’s wearing virtual reality goggles and appears to be interrogating data in a dimension we can’t see or comprehend. Turns out she’s inside the “health insurance matrix”, comparing health packages and prices for them. As she rummages around in some sort of virtual filing cabinet, our bemused boyfriend comes up with a simpler idea: ‘Why not got straight to the ahm website? It’s the only place you’ll find all their cheapest deals.’

Our girl has heard enough. She lectures him to open his eyes to the possibilities the health insurance matrix provides. She then accidentally hits him in the face with her arm and steps through a glass coffee table. A VO concludes: “Want the best value health insurance deals? Go direct to ahm.”