Cannes Lions
SAATCHI & SAATCHI, London / KERRY FOODS / 2013
Awards:
Overview
Entries
Credits
Description
Hank Marvin is an iconic guitarist whose name has become equally famous as cockney rhyming slang. Hank Marvin means Starving (hungry). Using this popular phrase we turned starving school kids into Hank Marvins with his trademark hair, glasses and guitar – and when you’re Hank Marvin only Fridge Raiders will satisfy you.
Similar Campaigns
12 items