Wall’s distributed 165 copies of ‘Max Begins’ to movie theatres. We promoted this new, animated adventure on TV, outdoor, in newspapers, magazines and in digital media. The premiere attracted leading celebrities and over 1,000 children attended. Our augmented reality game around the theme of the film that kids played while in their cinema seats was a first in Turkey. By swinging their arms in the air, they collected crystals, just like Max does in the movie. By playing their hero in a game on the big screen, the movie experience became a totally interactive, engaging communication for kids.

o Unilever earned over €544,000 (US$707,000) in ticket sales (DOUBLE the media budget) from its branded content.

o In the Top 10 movies list for 12 weeks.

o The MOST POPULAR MOVIE in its opening week with 105,000 viewers in three days.

o Over 331,000 people paid to watch our branded content.

o Publicity generated 204 print stories and 10 hours of TV coverage.

o Turkey’s third-biggest TV channel aired the movie (€28,000 in media value), making Max the first brand character aired on Turkish TV for 88 minutes and for free.